Unreasonable Hospitality by Will Guidara

Book Review: Unreasonable Hospitality by Will Guidara — A Masterclass in Heartfelt Service

I loved — and I mean loved — this book.

From the very first page, Will Guidara pulls you in with his exceptional storytelling. You don’t just read about his experiences; you feel them. The highs of success, the gut-punch lows, and every transformative lesson in between. His passion for hospitality doesn’t just shine through — it leaps off the page.

In a time when customer service can often feel transactional or nonexistent, Unreasonable Hospitality is a powerful reminder of what’s possible when we go above and beyond for others. Will doesn’t just share techniques — he reignites a fire in every business owner, creator, and leader to care more. To do more. To make people feel seen and special.

What stood out most to me is that his philosophy isn’t just for restaurants or hotels — it applies to every business and every interaction. Whether you run a bookstore, manage a team, or simply want to show up better for people in your life, this book challenges you to level up your hospitality game. Not just as a strategy, but as a way of being.

If you believe relationships matter, and that creating magical moments for your clients/customers can transform your business and your life — this is a must-read.

I closed this book feeling energized, inspired, and ready to make unreasonable hospitality my own standard.

Ready to rethink how you serve and connect?
Grab your copy here and get ready to change the way you show up.